About me
I am an innovative, purpose-driven marketing strategist with a career dedicated to elevating brands and driving business growth. During my time at Canon, I have built expertise in B2B marketing and brand management, consistently delivering impactful campaigns and strategies.
Insightful and intuitive, I create visions and translate them into action. I encourage diversity of thought and foster collaboration among cross-functional teams, delivering effective, omnichannel plans that engage audiences with brands, products, and solutions.
I thrive on solving complex problems and finding new ways to create market space, drive brand affinity, and fuel business growth. My expertise in digital and social marketing keeps me at the forefront of digital transformation, seamlessly blending traditional and digital marketing with data analysis to achieve outstanding results.
Dynamic, focused, and committed to the power of the team, I help build and inspire teams that are invested, engaged, and driven to perform at their best.
CV
Marketing Manager
Oct 2022 - Present
As Marketing Manager at Canon, I lead the development and management of local marketing activities and campaigns tailored to the Danish market. Specializing in B2B marketing within Canon Digital Print & Solutions, I am deeply involved in driving Information Management Solutions, Large Format Printing, Production Printing, and Office Printing initiatives.
Key Responsibilities:
Develop and manage local marketing activities and campaigns based on market insights and data analysis.
Lead a team of passionate marketers, fostering collaboration and innovation.
Serve as a guardian of the Canon brand and its purpose, ensuring alignment across all marketing initiatives.
Develop and implement strategic brand initiatives to enhance brand presence and reputation.
Campaign & Digital Marketing Specialist
Jan 2022 - Oct 2022
Developing local marketing activities and campaigns based on market insights and data analysis.
Working with Canon Digital Print & Solutions.
Digital Print & Solutions:
Digital Transformation Services
Large Format Printing
Production Printing
Office Printing
Brand- & Content Specialist
Feb 2021 - Jan 2022
Responsible for the Canon brand in Denmark. Managing external and internal brand activities and the Canon website. Including strategy, campaigns, quality control and content creation.
Key responsibilities:
Guardian of brand and brand purpose
Graphic design - content creation
Digital marketing development and execution
CX development and implementation
Student Assistant
Oct 2019 - Feb 2021
Graphic design / Content creation / Partner business development