Your digital potential
“Your Digital Potential” is a strategic campaign designed to raise awareness of Canons software solutions on the Danish market. Through creative storytelling the campaign showcased how Canon is ‘more than just a printer’. The secondary goal of the campaign was to empower businesses by unlocking the full potential of their digital workflows. By leveraging personalization and intent data, we provided businesses with insights and tailored recommendations to accelerate their digital transformation journey.
To ensure a truly impactful experience, the campaign included in-depth assessments of each company’s digital maturity and showcased real-world success stories, demonstrating how our comprehensive range of Canon software and hardware solutions can be leveraged to achieve tangible results and meet their specific needs.
Shortlisted for a CREATIVE CIRCLE AWARD 2022
Campaign responsibilities:
Campaign strategy
Agency management
Collaborative ideation
Budget
Key results
40% Growth in Brand Visibility: The campaign boosted Canon’s brand visibility by 40%, significantly increasing recognition and positioning Canon as a leader in digital transformation solutions.
25% Increase in Qualified Leads: The campaign attracted a higher number of qualified leads, with a 25% increase in businesses seeking further consultation and solutions from Canon.
20% Conversion Rate on Follow-Up Consultations: Out of the engaged leads, 20% converted into paying customers following the campaign’s personalized consultations.
