Imaging To Transform Our World

In 2021, I led an internal campaign to launch Canon's new brand purpose: "Imaging to Transform Our World." This campaign was designed to unify our employees under a shared vision, enhance brand awareness, and promote our company philosophy, Kyosei—living and working together for the common good. Through a series of engaging activities, communications, and workshops, we successfully connected our EMEA workforce to our brand’s deeper mission, fostering a sense of purpose and collaboration across all levels of the organization.

Campaign responsibilities:

  • Creative strategy

  • Graphic design

  • Budget

  • Execution

Key results

Increased Brand Purpose Awareness: Achieved a 40% increase in brand purpose awareness among employees, measured through internal surveys post-campaign.

Employee Engagement: Engaged over 80% of employees in campaign activities, significantly enhancing their connection to the brand and its purpose.

Promotion of Kyosei Philosophy: Strengthened the understanding and adoption of the Kyosei philosophy, with 65% of employees reporting a greater alignment with the company's mission.

Cross-Departmental Collaboration: Fostered cross-departmental collaboration, leading to a 20% increase in internal communication and teamwork initiatives following the campaign.

Positive Feedback: Received overwhelmingly positive feedback, with 75% of participants expressing a renewed sense of pride in working for Canon.