Cyber- & Information Security Conference 2023

In 2023, I managed the campaign strategy and execution of a high-impact conference focused on Cyber- and Information Security. With nearly 200 participants across two locations, the event addressed the critical challenges of securing hybrid work environments in a post-pandemic landscape. Attendees engaged with leading industry experts through sessions covering cutting-edge topics like data loss protection, BYOD security, and ethical hacking. The conference also offered valuable networking opportunities, fostering collaboration and actionable insights to enhance organizational security.

Campaign responsibilities:

  • Campaign strategy

  • Event management

  • Budget

  • Performance monitoring

Key results

High Conversion Rate: Successfully converted 22% of conference participants into customers, demonstrating the event's effectiveness in driving business outcomes.

Strong Attendance Across Two Locations: Attracted nearly 200 participants, highlighting the conference's relevance in addressing current cybersecurity challenges.

Expert-Led Sessions: Engaged attendees with sessions led by industry leaders, including a live ethical hacking demonstration, providing practical and cutting-edge insights.