Print as a Service
The "Print as a Service" campaign aimed to increase awareness and capture a larger share of the Danish print market by showcasing Canon's innovative as-a-service model. This multi-channel campaign utilized a strategic blend of paid ads, organic content, and targeted email marketing to reach potential customers. By highlighting the convenience, flexibility, and cost-efficiency of Canon's Print as a Service, we successfully rose awareness of the service as a leading solution for businesses looking to streamline their printing needs. The campaign not only drove significant market interest but also contributed to expanding our market presence in Denmark.
Campaign responsibilities:
Campaign strategy
Strategic collaboration
Budget
Performance monitoring
Key results
Short-Term Market Share Growth: Achieved a 2% increase in market share during run time, laying the foundation for long-term growth in the Danish print market.
High Campaign Engagement: Achieved a 20% increase in engagement across paid ads, organic content, and email marketing, demonstrating strong interest in the Print as a Service offering.
Conversion Rate: Achieved a 12% conversion rate from campaign interactions to service sign-ups, exceeding initial targets.
