Why not print yourself?

The "Why Not Print Yourself?" campaign was designed to challenge businesses in architecture, construction, retail, museums, and photography to rethink their printing processes. By highlighting the efficiency and cost savings of owning a large format printer, the campaign encouraged these industries to take control of their printing needs, eliminating the middleman. Utilizing testimonials and a mix of paid ads, organic content, and email nurturing, the campaign invited potential customers to order a personalized inspirational package from our website, featuring print samples and tailored brochures. This approach not only engaged targeted industries but also demonstrated the tangible benefits of Canon’s large format printers.