Marketing Leader | Driving Strategy, Growth & Brand Impact
Proven track record in delivering commercially aligned marketing strategies, leading high-performance teams, and generating sustained revenue growth in competitive markets.
PROJECTS
World Unseen
World Unseen is the photography exhibition you don’t need to see. It’s designed for everyone: the blind, partially sighted, and sighted.
Your Digital Potential
The objective of ‘Your Digital Potential’ was to drive brand awareness and help businesses unlock efficiency and security through tailored insights and Canon's Digital Transformation services.
Why Not Print Yourself?
The "Why Not Print Yourself?" campaign was designed to challenge businesses in architecture, construction, retail, museums, and photography to rethink their printing processes.
AREAS OF EXPERTISE
Commercial Growth Strategy
I design marketing strategies that don’t just build awareness but drive measurable revenue. My approach ties creative storytelling to commercial outcomes, ensuring marketing is a true business growth engine.
B2B & B2C Marketing
I bring experience from both enterprise and consumer markets — from complex sales cycles and account-based targeting to consumer brand activations and performance marketing.
Brand Leadership
I strengthen brand equity by aligning positioning, messaging, and customer experience across every touchpoint. From corporate purpose to campaign execution, I ensure consistency that builds trust and loyalty.
Data-Driven Decision Making
I use analytics to guide investments, optimize campaigns, and prove ROI. My focus is on building scalable systems and processes that turn insights into long-term growth.
Omnichannel Execution
I create seamless customer journeys by integrating digital, offline, and partner channels. Whether online or in person, the brand experience stays consistent and impactful.
Leadership & Team Development
I build high-performance teams by fostering collaboration, clarity, and ambition. My leadership style is commercially focused and people-first, ensuring teams deliver results while growing their capabilities.